Increase Business Profits:  Define Your Target Market

Entrepeneur- Define Your Target Audience to Grow Your Sales
Inc.com-How to Define Your Target Audience
Nolo-Define a Target Market for Your Small Business
Pew Internet-Data Research Reports Regarding Internet Use Among Various Demographics

Some popular books for more information:

The Small Business Start-Up Kit: A Step by Step Legal Guide by Peri Pakroo
Maxium Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business by Kim T. Gordon
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market by Eric V. Van Der Hope

How to Expand Your Business Customer Base

Click on the links below for more information on how to expand your customer base and the reach of your business.

Inc.com- This article gives an expanded list of how to diversify your customer base.
SmartPros.com- A short article focusing on building customer base for small business.

Here are some books that focus on expanding client base through social networking and collaboration.

• Marketing to the Social Web: How Digital Customer Communities Build Your Business  by Larry Weber
• Endess Referrals: Network Your Everyday Contacts in to Sales by Bob Burg
• The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances by James E. Austin
• Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business by Kim T. Gordon

Click here for the English version of the How to Expand Your Customer Base article featured in the July 2010 issue of But Tre Magazine.

Take Your Business on the Road

Here are some useful sites with marketing ideas and tips for your summer promotions.

Constant Contact- This popular e-mail and newsletter marketing service makes it easier for you to keep in contact with your customers for an affordable price.
Festivals.com- Search, browse, or submit events across the US for free. This site is very user friendly and makes it easy to find the type of event you're looking for in your area.
Business.gov- The 5 Summer Marketing Tips article will help you come up with ways to promote your business this summer.
Ehow.com- A helpful article with advice on how to sell arts/crafts at a festival or fair (useful tips for other types of businesses too).

Click here for the English version of the Take Your Business on the Road article which was featured in the June 2010 issue of But Tre Magazine.

This brief video from ABC news has some great ideas and guidelines on how to have a successful event experience.

Finding a Balance Between Life and Work

Business Week- The Ethics of Work Life Balance
WebMD- 5 Tips for Better Work Life Balance
CNN- The Work Life Balance Calculator

Also some books to check out:

Work Won't Love You Back: The Dual Career Couple's Survival Guide by Stevan Hobfoll
Make the Right Choice: Creating a Positive, Innovative and Productive Work Life by Joel Zeff
Plenitude:  The New Economics of True Wealth by Juliet Schor

How to use Twitter to market your business--Web Links

Read Write Enterprise- 4 Ways Companies Use Twitter for Business 
Twitter 101- Best Practices
Copyblogger- How to Use Twitter to Grow Your Business